Adsense Blacklist to Boost your Adsense Revenue
If you are a web publisher using Adsense as monetization method, you may be frustrated by low-paying ads showing on your websites or blogs. Many times when you check your Adsense account, you find some clicks only getting 0.01$-0.03$ per click. What are those ads? These are Adword ads from MFA (Made for Adsense) or LCPC (Low Cost Per Click) sites.
What can you do about it? Well, the first thing you should do is work on keyword research. Then create content based on those high-paying keywords and do SEO on the pages. If you do it right, your site should attract more higher paying ads. You can reduce but cannot completely eliminate those low-paying ads. There is a feature in your Adsense account called “Competitive Ad Filter”, which was originally designed to block your competitors’ ads. You can use this feature to block low-paying ads, too.
How do you know what kind of sites are MFA or LCPC sites? MFA sites are easier to identify. If you visit an advertiser’s site (by using the Adsense Preview tool or directly entering the URL in the address bar, but Do Not Click on Your Own Ads) and see the site filled with bunch of links and ads (not necessarily Google ads) without real content, it is a MFA site. It is much harder to find LCPC sites. You need to install an Adsense tracking tool to track the clicks and compare your payment in your Adsense account. You may need the Adsense channel to help this task. If you run a high traffic site and get a lot of clicks, it is not easy to figure out the payment for a specific click.
For web publishers who don’t want to go through all the trouble of finding the MFA or LCPC sites by themselves, you can use the service provided by AdsBlackList.com for free (basic account) or for a small monthly fee (premier or premier + account). This site generates a list of blacklist URLs based on the site URL and set of keywords that you provide. You can then copy & paste these URL list into your Google AdSense competitive ad filter. Is this service useful? Some publishers reported significant increase of Adsense revenue, but it makes no difference for others. It is your judgment call. I tried the free service with the basic account. I compared the 200 sites generated by AdBlackList with the ads shown on my sites. There was no overlap.