The Dragon King

To improve your Adsense income, you need to optimize your page content. You also need to tweak your Adsense ads location, format, color, etc., to achieve satisfied CTR and ECPM. To do this, you need some tools to track the Adsense performance in various situations. Google does provide some basic information such as page impressions, clicks, CTR, eCPM, and earnings. Google also provides “channel” to help tracking the ad performance.

Yet many AdSense publishers feel the need for more information than they can get through the AdSense account. Using supplementary click tracking tools can help you complete the image of your AdSense ads performance. What do these click trackers offer you that Google’s channels don’t?

• They allow you to manage the sources of traffic — tracking where visitors come from (referrer domain) and comparing performance for various traffic sources. Thus you can make improvements to increase traffic from the effective sources. For example, if you get a better CTR from visitors coming to your page through Yahoo SE than from those coming through Google, then you’ll focus on SE optimizations for Yahoo.
• They let you know what keywords were searched for if the visitor found your page via a search engine.
• Some Adsense tracking tools permit you to monitor activity on each ad (Adsense channels don’t offer this, they just register clicks per ad unit).
You should constantly monitor your AdSense site using AdSense tracking tools in conjunction with Google AdSense channel. Here are some click tracking tools available online:

Site Super Tracker (SST)

Site Super Tracker is the newest product on the market to help you analyze the traffic and track clicks on your sites. SST shows you the sources of visitors, referring IPs, ads clicked on, ad format, etc., in a serious of reports and graphs. One really neat and unique feature is the Heatmap Report, which shows you an actual visual representation of where your visitors are clicking on your pages.
SST works not only with Adsense, but also with some other popular advertising products, such as the following:

• Adsense
• AdLinks
• Yahoo Publisher Network
• PeelAwayAds
• AuctionAds

One installation is capable of tracking all of your domains and their subdirectories so you need to install this only once to track your whole online empire.

Cost: $67

For more information, check Site Super Tracker.

AsRep Google AdSense Tracking Script

AsRep shows details that Google does not provide, such as the referring pages, the visitor IPs and countries, the ad unit channels, the colors and formats, etc. It tracks Adsense clicks up to three ad units, three ad link unit, and two search boxes per page. It can email the reports periodically. AsRep is available in PHP and Perl. Features: Report the performance of your domains and individual pages; find the performance of all pages under a directory; report the performance of the Google Channels in real-time; discover your best referring sites in terms of impressions and AdSense clicks; learn which pages are sending you visitors and how many of them are clicking to AdSense. Unfortunately, it cannot track Adsense performance at the individual ad level. It goes to the level of ad units.

Cost: Free trial version with limited function/$50

ClickAider

Easy to use free analysis tool, implemented for your site with a snippet of JavaScript code at the bottom of the pages. “Clickaider is a Web statistics system which is designed to track clicks on advertisements and links. Unlike most systems out there, this system is designed for Publishers to help them to understand their traffic and maximize web site monetization.” Access your stats online 24/7 via your Clickaider account. The drawback is that it cannot track the specific ad clicked.

Cost: Free.

MyBlogLog

When you log into your stats page, you can see how many clicks there were on different ad units (classified by ad sizes) and, if you click the “view” link, it will show you from which page on your blog the clicks have come (and how many clicks each page had). MyBlogLog is now part of Yahoo family. You can use your Yahoo ID to login.

Tags: Tools and Software, adsense //